Ethiopian Airlines, the largest Aviation Group in Africa and SKYTRAX certified Four Star Global Airline, announced that it has established a new partnership with Immfly, an on-board digital transformation platform for in-flight e-commerce and on-board connectivity that enables airlines to digitally improve the passenger travel experience

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Immfly’s international growth momentum continues as the premium IFE & Connected digital services company gains new territory with the airline that commands the lion’s share of the Pan-African network.

From its hub at Addis Ababa Bole International Airport, Ethiopian serves 120 passenger destinations across the globe, out of which over 60 are in Africa. Together with Ethiopian, Immfly will cover an extensive range of destinations across Africa, Europe, North and South America, Middle East & Asia.

Immfly’s Connected Digital Services and Best-in-Class IFE platform will be installed in 20 Ethiopian Airlines aircraft by this summer. The platform will be available in five languages including English, Amharic, Chinese, French, and Arabic to serve the distinct nationalities in the airline’s demographic profile.

In addition to premium Entertainment and Immfly’s proprietary content modules, Ethiopian will benefit from Immfly Active, a cutting-edge portal, empowering the airline with increased flexibility and autonomy. Immfly Active is a powerful direct access portal enabling airlines to track onboard KPIs, analyze key data and progressively manage a greater number of onboard services for greater competitive advantage.

Ethiopian Airlines Group CEO, Mr. Tewolde GebreMariam said, “We are pleased to partner with Immfly’s for in-flight e-commerce and on-board connectivity expertise. This partnership confirms our continued commitment to our strategic vision to consolidate our leadership position on the African in terms of using cutting edge technology for the comfort esteemed passengers onboard our flights. Immfly’s proposition combines a premium IFE experience with a powerful suite of connected digital services core to sustaining a competitive advantage.”

Jimmy M. Korff, Immfly’s co-founder adds “We are honored to welcome Ethiopian airlines as a customer and partner. This Star Alliance airline boasts one of the most modern fleets worldwide and adheres to some of the highest standards in the industry. It is rightfully the leader in a region which is home to some of the world’s fastest growing economies. Ethiopian’s unrivaled efficiency and growth rate this decade remains an industry reference and we look forward to contributing to Ethiopian Airlines’ continued success.”

About Ethiopian

Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seventy plus years of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.

Ethiopian commands the lion’s share of the Pan-African passenger and cargo network operating the youngest and most modern fleet to more than 119 international passenger and cargo destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft. Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with Six business centers: Ethiopian International Services; Ethiopian Cargo & Logistics Services; Ethiopian MRO Services; Ethiopian Aviation Academy; Ethiopian ADD Hub Ground Services and Ethiopian Airports Services. Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.